My Approach + Creative Services.
WHAT IT’S LIKE TO WORK WITH ME
STEP ONE
Listening is key.
What’s your Why?
Every project starts with a conversation, when I do a LOT of listening which is one of my favorite parts of the process.
Hearing my clients talk about their story and tapping into their passion and excitement is inspiring for me and gets the creative gears going.
This is where I connect to your mission and I want to hear ALL the things…the WHO, WHAT and WHY behind what you’d like to share with the world.
STEP FOUR
Pulling it all together.
Getting all the goods.
The final direction gets refined until it’s just right.
Then the artwork is set up in all formats needed for print and web in your brand colors, one color, black & white, etc. Everything you need to rock your new brand!
Further brand elements are developed at this point.
Inspiration.
What’s in an idea?
Creativity often involves bringing together diverse elements, ideas, or concepts that might not have crossed paths otherwise. Therefore inspiration can come from anywhere and is often buried within the challenge itself. Remaining open-minded and willing to look at a problem from various angles, and connecting dots that others might not see, can lead to novel and unexpected solutions. And some of the most creative moments happen by chance when a happy accident may lead to a breakthrough in thinking.
STEP TWO
Collaborative alignment.
Let’s put our heads together.
We’ll define the attributes of your brand or project and how to set you apart from your competitors.
I like to start with mood boarding as I find this exercise helps align us visually. For example if “elegance” is a part of your brand, what does that look like to you? How does that translate visually?
This alignment locks in the collaborative process from the get-go. Partnering throughout this journey is essential to the success of the end product.
STEP THREE
Exploration.
Let’s have some fun.
We’ll explore possible paths, concepts and iterations toward making your idea come to life. So exciting!
I provide 3-5 design options for your consideration as this:
(1) focuses your vision toward the most effective solution
(2) helps you make decisions with confidence
(3) creates further understanding of your developing brand strategy.
From here we’ll narrow it down to one design direction to move forward.
Suite spot.
BRANDING SERVICES
BASIC BRAND SUITE
Logo Design
Logotype & Brand Mark
Brand Basics Blueprint-
Color Palette
Fonts
Photography | Illustration Style
Graphic Elements
BIG BRAND SUITE
Brand Basics Suite PLUS additional assets such as:
labels, wrapping or tissue paper, poster, brochure, invitations, business cards, stationery, landing page, email template, postcards, social media templates, brand guidelines
PACKAGE DESIGN SUITE
Full package design system, bringing your brand to life in 3-D.
This includes design of all panels including legal information such as ingredient listings and nutrition panels.
CREATIVE SERVICES
Billed hourly or by the project
As each brand development project is different and the variables are many, pricing is quoted on a per project basis. Please feel free to reach out as I’d love the opportunity to learn more about your project’s scope and provide a quote.