Kelly Riordan | Outside The Bachs
Kelly Riordan is a dynamic, music-making force of nature. She is an online educator and business coach who helps music teachers build full-time private music studios.
As Kelly’s extensive work brought her to the forefront in music business education, she wanted to up her game with a strong brand presence. Betsy Simmons Fraser Creative orchestrated a brand look made of two things— a classic base with a note of whimsy.
In addition to her clientel of music teachers, Kelly Riordan and partner/husband Isak Peterson have built a tight community of social media followers who come together under the name ‘Outside the Bachs’. Betsy Simmons Fraser Creative designed a classical caricature with a face made of music symbols to represent this fun and social aspect of the brand reach. Kelly now hosts a podcast by the same name spreading her upbeat advice to her ever-expanding audience and continuing to grow brand awareness.
