HEY! I’M BETSY
Need a partner to craft your one-of-a-kind brand into a show-stopping, shelf-talking superstar?
With more years in the graphic design trenches than I'd like to admit, I've had the pleasure of partnering with everyone from tiny startups with big dreams to big-name brands with, well, even bigger dreams.
Let's team up to tell your story
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Let's team up to tell your story • • •
Have you been wishing for a story-telling sidekick? A creative problem-solver to support you in transforming your dreams and ideas into an anti-bland brand that shows the world what you do like no one else?
Do you need packaging that sings from the shelf tops? Because packaging is kinda my jam. If you have a story to tell outside, inside and all around the box, I’m your gal.
As a graphic designer there is nothing more gratifying than developing something completely intangible, like an idea or a dream, into something unmistakably real. My mission is to provide the tools for your brand to be celebrated, seen and shared so you can move forward with excitement and confidence.
Game Strategy
when you’re ready to transform your vision into a fully-realized brand…
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MESSAGING
What do you want to say and how do you need to say it to reach your target audience?
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LOGO DESIGN
Your first impression and your signature element, let’s create a logo that sets the stage.
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BRAND ELEMENTS
Brands are not built on logos alone. We’ll develop a full visual palette for a story that shines.
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STRONG SUIT
A well-crafted brand has the flexibility to meet your audience at every touchpoint along their customer journey.
Check out some of my recent design adventures…
SCROLL AND CLICK THROUGH FOR THE FULL BRAND STORY
Introducing a brand made by hand.
Ever thought about a hand-made piece that supports your brand in an entirely different way?
A couple of years ago I began designing and making pieces of layered wool felt and this has blossomed into bespoke, branding projects that don the walls of event venues, markets and trade shows.
Kind words.
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“...I'm constantly coming up with new flavors and products, which means that Betsy is constantly coming up with new packaging ideas for my products; she will point out the challenges with what I ask for and then figure out a way to address the challenge...her brain is constantly creating."
Lynne Sciole’ | Klim’s Caramels
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"We met with Betsy after seeing her work for a mutual connection, and the entire experience was outstanding. Betsy is professional and experienced, but she is genuine in her care for the brands she works with. Her guidance in our branding concept was gentle but clear. We felt that she was aligned with our vision from the first meeting."
Kelly Riordan | Outside the Bachs
Have a project in mind or want to discuss a potential collaboration? Feel free to reach out and we can arrange a chat.
BETSY SIMMONS FRASER, CREATIVE is a graphic design studio specializing in brand design and package design, offering unique visual solutions for doers, dreamers, re-imagineers, businesses and consumer products. Whether it’s a logo, package, brochure or event launch, we’ll create solutions with stand-out-ability and staying power.